Ethika's electrifying takeover of the mainstage at Rolling Loud LA was two nothing short of legendary. As the sun set over the festival grounds, anticipation reached among fans eagerly awaiting performances. With Ethika’s presence in the music and fashion space, this partnership as mainstage sponsor was a natural fit for the high-energy atmosphere of Rolling Loud.

Seeing artists like Nicki Minaj, YG and Tyga, Post Malone, and many more perform on our stage was an iconic moment for the brand. However, not only did we take over the mainstage – we also took over Loud Cutz, a barbershop activation located in VIP which offered free haircuts throughout the weekend. We were able to create custom barber capes and smocks for each barber to represent the brand as they gave their cuts.

But Ethika's takeover wasn't just about the music—it was a celebration of culture, community, and creativity. This partnership was a long time coming as Rolling Loud and Ethika have always been aligned and to see a successful main stage take over was the cherry on top.