Ethika artist GShytt recently hit the stage at the “BET Africa International Artist Welcome Party” hosted at the Grammy Museum in LA, where he performed alongside other International Music Sensations who are all contributing to the enthusiastic wave of Afrobeats, Amapiano, Brazilian Alternative Hip-Hop and Limpopo House Music. This night of celebration honoring the BET Awards International Artist nominees was a reflection of the power of music to connect cultures.
His BET Awards performance was followed up with a European tour in collaboration with Dominican Republic Latin trap and Dembow star Atomic Otro Way. The tour allowed the international artists to connect with their highly engaged fans in both Spain, and Germany.
Gshytt’s ambition for global appeal is fueled by his personal music mantra, "Music should be experienced through what he calls an “Ultra Vibe” -Tapping into the universal language of music and achieving the highest level of connection through the frequency of sound, rhythm and creative art.
GShytt is passionate about diverse collaborations that allow music to be “the moment and the mission” behind his work; transcending demographics, cultural differences and language barriers. Working with artists from multicultural backgrounds, speaking multiple languages as well as his experience as an actor has allowed him to become a well rounded entertainer with an appeal for global success.
Quotes from the Artist
“I’m looking forward to reaching my next level and right now, I’m enjoying the process.”
“ I want to be the biggest! I aspire to ascend to the highest level of my potential”
“ I like to move with precision by paying attention to detail and creating with the goal of connecting to my audience and putting out art that they can resonate with on a deeper level”
“What I love about Ethika Music is the Familie Vibe. Being signed by a label that is true to its brand promise of creating a culture centered around Familie, “with you everywhere” has always felt like a supportive embrace; its assurance that I’m where I’m supposed to be.”
“I’m excited and proud to be a part of an innovative record label that is on the cutting edge of something really big. Matt (Ethika CEO) is a true visionary who moves with precision. He prioritizes excellence over everything and he moves with strategy rather than impulse. Matt takes his time and makes all the right moves and because of that, the world is about to experience the colossal impact of Ethika Music.”
Check out his latest single “Normal” featuring Atomic Otro Way
Produced by Ethika Music CEO Matt Cook