Jules Walcott: Charting a Viral Path to Music Success with Ethika
Jules Walcott is a newly signed Ethika Music artist who is leveraging her social media influence to connect with her organically curated and highly engaged audience to strategically increase music streams while simultaneously expanding her personal brand; a viral compilation of vibrant hair and bold makeup coupled with snippets of her music infused with rock, pop, authentic expression and unapologetic personal style.
Jules discovered her love for music early on at the age of 9 where she participated in her school’s choir and taught herself how to play a variety of instruments including the piano, ukulele and guitar. Throughout high school, she participated in a metal band where she gained valuable insight into the music business as well as the intricacies of music production and stage presence that she benefits from today as a breakthrough artist.
In 2019, Jules launched her solo career, where she pivoted into creating music that she loved, music that she says, “was most aligned with the sounds, rhythms and blend of both pop music and rock that felt true to her authentic flair.” Her unique sound caught the attention of many, leading to a significant social media explosion during the pandemic that allowed her to cultivate a massive following of eager fans and supporters. Strategically leveraging her social media influence on TikTok, she rapidly grew her following, hitting milestones of one million followers by March 2022 and doubling that by November of the same year.
Ethika Music recognized Jules as a rising star with social savvy and a broad range of musical abilities and signed her to the label where she continues to shine and create viral musical moments. Jules passionately credits Ethika Music with providing not only the platform to further catapult her music success but also the resources necessary to elevate her career to new heights. Since signing, she has released two music videos and significantly expanded her presence on YouTube, nearing 200,000 followers in just a couple of months.
A master of algorithms, genuinely and effectively connecting with her core audience through various social media mediums, Jules is excited about engaging with her fans offline and onstage with forthcoming tours, shows and highly anticipated performances on the horizon.
When asked what drives her passion for music, Jules’ immediate response is, “I love it!, when you love what you do, you get to create from a place of inspiration and I hope that my love for music is reflected in the art that I produce and every project that I release”
Quotes from the Artist
“Ethika Music’s support has been instrumental. Being backed by the label has allowed me to focus more on my creative vision without the stress of budget and other logistical limitations”
When asked what drives her passion for music, Jules’ immediate response is, “I love it!, when you love what you do, you get to create from a place of inspiration and I hope that my love for music is reflected in the art that I produce and every project that I release”
"Music has always been my sanctuary, a space where I could express myself freely and connect with others on a meaningful level. With every song I create and every performance I give, I aim to share a piece of my soul with the audience, hoping to inspire them just as much as music has inspired me."